Zestos Pizza

Zestos Pizza

Because the thing of the pizza menu is usually to sell pizzas, special attention must be positioned on the colors chosen for his or her ability to sell food. Some colors are 'appetizing' while others are not, based on psychological studies and statistical analysis. Of course it usually is safe to keep with all the traditional colors of the Italian flag because it is precisely what customers expect you'll see. Any time a menu is boldly printed in red, green and white in equal proportions, it's readily identified as a possible Italian food or pizza menu. But those colors also mean much more now based on the psychology of color, and based on this same science, additionally, there are colors which should be avoided with a menu no matter what.
Traditional Red, Green and White: The Best Colors to Use for Pizza Menus
While red, green and white are the colors of the Italian flag, fortunately they are the very best colors to utilize for a pizzeria because of the psychological impact they've got with a person viewing the menu. Red has been proven to speed up a person's heart rate and it also stimulates the appetite. White is often a color of purity and consumers often associate white with cleanliness and sterility. That leaves, green which can be 'the' color of nature and all which is natural. In terms of the pizza menu, there is often a subliminal message in using those colors to symbolize food which is fresh, clean and natural. Of course, just remember that, they also increase the risk for menu easily recognizable as Italian!
Alternate Colors to Use for Pizza Menus
There are secondary colors which work well as some of the best colors to utilize for a pizza menu. For instance, yellow if used in small amounts provides a sunny, cheerful appeal, but only in small areas. Brown, beige or ecru will also be good colors because they are 'earth tones,' warm and inviting. Oftentimes pizza menu printing is with a beige or ecru background because white soils too easily and may be described as a bit too bright for the eyes if used over too large a place. And text should always be in black making it readable, with specials developed in green or red if complimentary colors are required to produce something stick out for marketing purposes.
Colors to Avoid with a Pizza Menu - Or Any Menu for that Matter!
A?When searching for the very best colors to utilize, try to always avoid blue or purple. There is often a proven psychology behind this, aside from the belief that they will just clash with all the other colors! Studies conducted indicated that blue is the rarest color found in nature then when foods were dyed blue, subjects ate less. Purple is often a close second and should simply be used with a menu when picturing wines or berries. The object of the pizza menu is usually to stimulate the appetite along with proper usage of color, along with appetizing photos of mouth watering dishes, the pizza menu will virtually perform the upselling for you!
A good printer should counsel you which will be the best colors to utilize, and may even come with an assortment of templates to choose from. There is often a reason why certain colors are better than others, as well as a professional printer knows their colors!

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